Are you conversant with the creation of sparkling, innovative content? Do you know how to click stunning photographs?

If yes, you have a lifetime opportunity to work for Buckingham Palace, earn ₹ 26.5 lakhs ($38,000) and spend a lavishing lifestyle.  

Royal Household of UK is hiring a digital communications officer to maintain Queen Elizabeth II’s presence in the public eye and on the world stage. Rush to apply now.

What will be the job responsibilities?

The job description requires a person to create content for social media handles, newly launched website, as well as other digital platforms. Also, he is expected to generate engagement and build a sound social presence of the Queen and the Royal Family.

Queen isn’t a businesswoman – why does she require social media branding?

“Branding is crucial only for businesses” is a popular myth that needs to be busted.

“Your brand is what people say about you when you are not in the room.”

A strong personal brand helps people to form a positive perception on hearing a name – and even the Queen of United Kingdom yearns for it.

People want to see, listen to and know more about Her Majesty’s life, values and beliefs – through her photos, videos, articles and social media posts.

A story weaving around the daily rituals of Queen, her experiences and life journey can help her connect with people emotionally.

Why is everyone running behind personal branding?

Tim Ferriss puts it aptly,

“Personal branding is about managing your name – even if you don’t own a business – in a world of misinformation, disinformation and semi-permanent Google records.”

Whether you are a student, entrepreneur or simply an employee gunning for a promotion at work, personal branding is crucial for surviving.

To succeed and grow ahead in life, you have to possess a strong personal brand that reflects your true self to those who care.

How crucial is truthfulness to build a sound personal brand?

When you speak the truth, you are confident of not “getting caught”. Since personal branding is a time-consuming process, you should be honest to remain consistent.

What is the best way to speak the truth? – Don’t create a personal brand about everything. Instead, invest time in analysing your strengths and passions and create a strategy around those areas.

Also, when you show your vulnerability to the people, they resonate, and it enhances your credibility.

“People may not remember exactly what you did, or what you said, but they will always remember how you made them feel.” – Maya Angelou

Does a personal brand give competitive edge during interviews?

70% of the recruiters dig a potential candidate’s social media profiles before calling him for an interview, while 66% of use Google to know about the candidate.

A strong personal brand can portray the candidate’s positive attitude, domain expertise and strong values which may land him the job.

Bottomline

Personal branding creates an ever-lasting, impressive and real first impression and helps you build sustainable relationships that last long forever. Inculcate storytelling into your strategy to attract people. Remember,

“Those who tell stories, rule the world.”